We’re on a mission to lead, disrupt, and reinvent the Sweetener Industry

Our mission is to help people understand the negative impact of sugar in our daily lives and we will continue creating products to make people's lives sweet and healthy. And we are just getting started.

The Sweet Change

Why we started?

Over the past 10 years in clinical nutrition, I’ve worked with over 5,000 patients struggling with diabetes, PCOS, thyroid issues, and weight problems. I’d often recommend cutting out refined sugar, but the alternatives didn’t work. Artificial sweeteners left a bitter aftertaste; even natural ones had hidden sugars. This frustration drove me to create a 100% natural sweetener—one that’s not only delicious but also supports better health without unwanted side effects.

The Sweet Change

How It Began?

In 2023, The Sweet Change was created from our founder’s journey as a nutritionist seeking a healthier, plant-based alternative to sugar. Frustrated by artificial sweeteners, we teamed up with experts to craft a pure, natural product. After a year of extensive research, clinical tests, and collaborations, we developed a sweetener that controls sugar spikes and delivers great taste without the aftertaste. With certifications like HACCP, FSSAI, US FDA, CGMP, ISO 22000, and Halal, The Sweet Change stands as a trusted, health-driven innovation.

From an online shop to the world leader in Food Industry

  • 2023

    In 2023, we dedicated extensive time and effort to creating innovative, problem-solving formulations. Through in-depth R&D and collaboration with top global experts, we crafted unique, effective products designed to address real consumer pain points.

  • 2025

    We’re excited to launch our 100% natural, plant-based sweetener to replace sugar, supporting those with diabetes, pre-diabetes, weight concerns, or anyone looking to cut sugar—educating with science, not fear-based marketing. We will launch educational initiatives and community programs to raise awareness about the dangers of refined sugars.

  • 2028

    We aim to lead with 100% natural Monk Fruit sweeteners, empowering 50M+ lives, raising awareness, and combating lifestyle diseases for a healthier, sugar-conscious India. The plan is to deepen research collaborations and partner with hospitals and nutrition clinics. This will help integrate our product into daily health regimes, especially in urban centres, to promote healthier lifestyles.

  • 2030

    We envision The Sweet Change becoming a leader in the natural sweetener market, setting new benchmarks for health and innovation in the foodtech industry. Our goal is to be India’s trusted brand, offering organic, keto, and sugar-free options that empower people to reduce sugar without compromising on taste or quality.

Revolutionizing Sweetness with Science & Care

With a decade of experience in clinical nutrition and a deep passion for transforming lives, we set out to create a truly natural sweetener—one that supports health without compromising on taste. Our journey is driven by science, care, and a commitment to making healthier choices accessible to all.

  • Rajeev Agnihotri

    With 31 years in the top healthcare brands like GlaxoSmithKline, Danone, and Wockhardt, Rajeev Agnihotri is a pioneer in nutrition. As the former Country Head of Danone, he shaped the industry—but his mission is personal. A diabetic himself, Rajeev embraced The Sweet Change to lead by example, driven to transform lives and give hope to millions battling diabetes.

  • Manvi Hitaishi

    A clinical nutritionist, Sliver Medallist in M.Sc Food and Nutrition with 8+ years of experience and 5,000+ patients to her credit, Manvi is the powerhouse behind The Sweet Change. Specializing in diabetes reversal and metabolic health, she blends science with innovation to craft the perfect sweetener—natural, effective, and made to transform lives.

  • Sheen Hitaishi

    Meet our Gen Z content expert and social media star—living proof of The Sweet Change! After shedding 10 kgs with our sweetener, she’s on a mission to decode food labels, expose sugar’s hidden dangers, and inspire smarter choices. Passionate about community building, she’s here to make healthy living simple, fun, and impactful—one sweet step at a time!

  • Dr. Priyanka Chawla, MD Gold Medallist

    With 10+ years of experience, Dr. Priyanka is a dynamic leader in health and wellness! From Safdarjung Hospital to transforming lives, she’s an expert in weight loss, diabetes reversal, and metabolic health. Passionate and results-driven, she’s the go-to for anyone ready to take charge of their health—naturally and effectively!

1 4

Health and Innovation

We use only natural ingredients in our formulations, avoiding artificial or toxic substances. All sourced ingredients undergo rigorous testing for potency, safety, and stability, ensuring the highest quality and effectiveness in every product.

  • No Bitter Aftertaste

    Reducing sugar shouldn’t mean sacrificing taste. Our products are carefully crafted to deliver the perfect sweetness without any bitterness or aftertaste.

  • Health and Well-being

    Excessive sugar has serious health risks. Our mission is to help you and your family enjoy life’s sweetness without all the negative effects of sugar.

  • 100% Natural and Plant-Based

    Cutting back on sugar doesn’t mean giving up flavor. Our blends of Monk Fruit, Stevia, and Erythritol offer a delicious, natural sweetness without the bitter aftertaste.

  • Sustainably Sourced for a Better Tomorrow

    We carefully source natural ingredients with sustainability in mind, ensuring that your choice benefits both your health and the planet.

Our DNA

Our brand is powered by a dynamic, passionate team committed to creating a distinctive natural sweetener brand for India. With a focus on innovation in design, formulas, products, and marketing, we’re dedicated to delivering something truly special.

Health First

India, the “Diabetes Capital,” has over 10 crore diabetics, with 13.6 crore more at risk. The Sweet Change offers a natural, plant-based sweetener to reduce sugar intake without compromising taste, supporting healthier lifestyles and well-being.

Quality

Each batch is tested for purity, identity, and composition using a third-party, FSSAI-approved, NABL-accredited lab. We check for heavy metals, ensuring you receive the cleanest, healthiest solution with complete transparency.

Compassion

Excessive sugar intake has serious health consequences, and we’re committed to making a difference. Our mission is to offer you and your family the sweetness of life, without all the sugar. We educate consumers about hidden sugars and empower them to make healthier choices for lasting, positive change.

Question the Status Quo

At The Sweet Change, we challenge the traditional sweetener industry by offering healthier, natural alternatives. We encourage consumers to question artificial sweeteners, read labels, and make informed choices. Our goal is to replace sugar with cleaner, healthier options for a better lifestyle.

Make an Impact

We’re on a mission to transform how you experience sweetness. Our goal is to make it easy for you to indulge in your favourite treats while prioritizing health. With rising concerns like diabetes and obesity, it’s time for a shift—one that brings natural, guilt-free sweetness into your life.

Ethical and Equitable

At The Sweet Change, we prioritize fairness, sustainability, and responsible sourcing. We ethically source premium Stevia, Monk Fruit, and Erythritol, ensuring top-quality products that are diabetic- and keto-friendly. Our sustainable practices minimize environmental impact while providing you with clean, natural sweeteners free from chemicals and additives.